What we're about!

As a brand we are here to tap into the streetwear game, creating unique and high quality garments that not only look great but also emphasise the importance of Being Yourself.

Based in Melbourne we began our journey at the end of 2022, initially sampling our creative ideas and testing various fabrics. Over the next year, we focused more on our brand message and aimed to implement ideas of our vision into our garments whether it be through our logo or graphics to create pieces that promote our brand identity.

In a time where 'fitting in' and forcing ourselves to be normal is generalised, we as a brand hope to encourage everyone to rather be proud of their unique selves and embrace their identity!